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Results:
1-8
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Results: 8
Authors:
Fitzsimons, Gavan J.
Lehmann, Donald R.
Citation: J. Fitzsimons, Gavan et R. Lehmann, Donald, Reactance to Recommendations: When Unsolicited Advice Yields Contrary Responses, Marketing science , 23(1), 2004, pp. 82-94
Authors:
Parker, Jeffrey R.
Lehmann, Donald R.
Xie, Yi
Citation: R. Parker, Jeffrey et al., Decision Comfort, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 113-133
Authors:
Farley, John U
Lehmann, Donald R.
Ryan, Michael J.
Citation: U. Farley, John et al., Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication, Marketing science , 1(2), 1982, pp. 181-204
Authors:
Parker, Jeffrey R.
Lehmann, Donald R.
Citation: R. Parker, Jeffrey et R. Lehmann, Donald, How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 213-235
Authors:
Biswas, Dipayan
Szocs, Courtney
Krishna, Aradhna
Lehmann, Donald R.
Citation: Biswas, Dipayan et al., Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 261-273
Authors:
Desarbo, Wayne S.
Carroll, J. Douglas
Lehmann, Donald R.
O'shaughnessy, John
Citation: S. Desarbo, Wayne et al., Three-Way Multivariate Conjoint Analysis, Marketing science , 1(4), 1982, pp. 323-350
Authors:
Moore, William L.
Lehmann, Donald R.
Citation: L. Moore, William et R. Lehmann, Donald, Effects of Usage and Name on Perceptions of New Products, Marketing science , 1(4), 1982, pp. 351-370
Authors:
de Jong, Martijn G.
Lehmann, Donald R.
Netzer, Oded
Citation: G. De Jong, Martijn et al., State-Dependence Effects in Surveys, Marketing science , 31(5), 2012, pp. 838-854
Risultati:
1-8
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