Authors: Rust, RT Lemon, KN

Citation: Rt. Rust et Kn. Lemon, E-service and the consumer, INT J EL C, 5(3), 2001, pp. 85-101

Authors: Boone, DS Lemon, KN Staelin, R

Citation: Ds. Boone et al., The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions, J PROD INN, 18(2), 2001, pp. 96-109

Authors: Zeithaml, VA Rust, RT Lemon, KN

Citation: Va. Zeithaml et al., The customer pyramid: Creating and serving profitable customers, CALIF MANAG, 43(4), 2001, pp. 118

Authors: Bolton, RN Lemon, KN

Citation: Rn. Bolton et Kn. Lemon, A dynamic model of customers' usage of services: Usage as an antecedent and consequence of satisfaction, J MARKET C, 36(2), 1999, pp. 171-186