Authors: Lewis, Michael Singh, Vishal Fay, Scott

Citation: Lewis, Michael et al., An Empirical Study of the Impact of Nonlinear Shipping and Handling Fees on Purchase Incidence and Expenditure Decisions, Marketing science , 25(1), 2006, pp. 51-64

Authors: Wang, Yanwen Lewis, Michael Singh, Vishal

Citation: Wang, Yanwen et al., The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes, Marketing science , 35(1), 2016, pp. 55-72

Authors: Wang, Yanwen Lewis, Michael Cryder, Cynthia Sprigg, Jim

Citation: Wang, Yanwen et al., Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment, Marketing science , 35(4), 2016, pp. 565-575

Authors: Khan, Romana Lewis, Michael Singh, Vishal

Citation: Khan, Romana et al., Dynamic Customer Management and the Value of One-to-One Marketing, Marketing science , 28(6), 2009, pp. 1063-1079