Authors: Liechty, John C. Fong, Duncan K. H. DeSarbo, Wayne S.

Citation: C. Liechty, John et al., Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis, Marketing science , 24(2), 2005, pp. 285-293

Authors: De Bruyn, Arnaud Liechty, John C. Huizingh, Eelko K. R. E. Lilien, Gary L.

Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2006, pp. 443-460

Authors: De Bruyn, Arnaud Liechty, John C. Huizingh, Eelko K. R. E. Lilien, Gary L.

Citation: De Bruyn, Arnaud et al., Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids, Marketing science , 27(3), 2008, pp. 443-460

Authors: Montgomery, Alan L. Li, Shibo Srinivasan, Kannan Liechty, John C.

Citation: L. Montgomery, Alan et al., Modeling Online Browsing and Path Analysis Using Clickstream Data, Marketing science , 23(4), 2004, pp. 579-595