Authors: Coulter, RA Ligas, M

Citation: Ra. Coulter et M. Ligas, The long good-bye: The dissolution of customer-service provider relationships, PSYCHOL MAR, 17(8), 2000, pp. 669-695

Authors: Ligas, M

Citation: M. Ligas, People, products, and pursuits: Exploring the relationship between consumer goals and product meanings, PSYCHOL MAR, 17(11), 2000, pp. 983-1003