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Results: 1
When ConsumersPrefer to Give Material Gifts Instead of Experiences: The Role of Social Distance
Authors:
Goodman, Joseph K Lim, Sarah
Citation:
K. Goodman, Joseph et Lim, Sarah, When ConsumersPrefer to Give Material Gifts Instead of Experiences: The Role of Social Distance, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 365-382
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