Authors: Gao, Sarah Yini Lim, Wei Shi Tang, Christopher S.

Citation: Gao, Sarah Yini et al., Entry of Copycats of Luxury Brands, Marketing science , 36(2), 2017, pp. 272-289

Authors: Lim, Wei Shi

Citation: Lim, Wei Shi, Overselling in a Competitive Environment: Boon or Bane?, Marketing science , 28(6), 2009, pp. 1129-1143