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Results: 2
Entry of Copycats of Luxury Brands
Authors:
Gao, Sarah Yini Lim, Wei Shi Tang, Christopher S.
Citation:
Gao, Sarah Yini et al., Entry of Copycats of Luxury Brands, Marketing science , 36(2), 2017, pp. 272-289
Overselling in a Competitive Environment: Boon or Bane?
Authors:
Lim, Wei Shi
Citation:
Lim, Wei Shi, Overselling in a Competitive Environment: Boon or Bane?, Marketing science , 28(6), 2009, pp. 1129-1143
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