AAAAAA
Results:
1-7
|
Results: 7
Authors:
Guadagni, Peter M.
Little, John D. C.
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2006, pp. 26-28
Authors:
Guadagni, Peter M.
Little, John D. C.
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2008, pp. 26-28
Authors:
Guadagni, Peter M.
Little, John D. C.
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2006, pp. 29-48
Authors:
Guadagni, Peter M.
Little, John D. C.
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2008, pp. 29-48
Authors:
Little, John D. C.
Citation: C. Little, John D., Comments: [Advertising Pulsing Policies for Generating Awareness for New Products], Marketing science , 5(2), 1986, pp. 107-108
Authors:
Guadagni, Peter M.
Little, John D. C.
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 2(3), 1983, pp. 203-238
Authors:
Fader, Peter S.
Lattin, James M.
Little, John D. C.
Citation: S. Fader, Peter et al., Estimating Nonlinear Parameters in the Multinomial Logit Model, Marketing science , 11(4), 1992, pp. 372-385
Risultati:
1-7
|