Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2006, pp. 26-28
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective, Marketing science , 27(1), 2008, pp. 26-28
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2006, pp. 29-48
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 27(1), 2008, pp. 29-48
Citation: C. Little, John D., Comments: [Advertising Pulsing Policies for Generating Awareness for New Products], Marketing science , 5(2), 1986, pp. 107-108
Citation: M. Guadagni, Peter et C. Little, John D., A Logit Model of Brand Choice Calibrated on Scanner Data, Marketing science , 2(3), 1983, pp. 203-238