Authors:
Liu, Peggy J
Dallas, Steven K
Fitzsimons, Gavan J
Citation: J. Liu, Peggy et al., A Framework for Understanding Consumer Choices for Others, Journal of consumer research JCR;Consumer research , 46(3), 2019, pp. 407-434
Authors:
Liu, Peggy J
Lamberton, Cait
Bettman, James R
Fitzsimons, Gavan J
Citation: J. Liu, Peggy et al., Delicate Snowflakes and Broken Bonds: A Conceptualization of Consumption-Based Offense, Journal of consumer research JCR;Consumer research , 45(6), 2019, pp. 1164-1193