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Results: 3
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
Authors: Lovett, Mitchell J. Staelin, Richard
Citation: J. Lovett, Mitchell et Staelin, Richard, The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment, Marketing science , 35(1), 2016, pp. 142-157
The Seeds of Negativity: Knowledge and Money
Authors: Lovett, Mitchell J. Shachar, Ron
Citation: J. Lovett, Mitchell et Shachar, Ron, The Seeds of Negativity: Knowledge and Money, Marketing science , 30(3), 2011, pp. 430-446
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Authors: Belloni, Alexandre Lovett, Mitchell J. Boulding, William Staelin, Richard
Citation: Belloni, Alexandre et al., Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers, Marketing science , 31(4), 2012, pp. 621-636
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