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Citation: Van Laer, Tom et al., What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 267-285

Authors: Villarroel Ordenes, Francisco Ludwig, Stephan de Ruyter, Ko Grewal, Dhruv Wetzels, Martin

Citation: Villarroel Ordenes, Francisco et al., Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media, Journal of consumer research JCR;Consumer research , 43(6), 2017, pp. 875-894

Authors: Villarroel Ordenes, Francisco Grewal, Dhruv Ludwig, Stephan De Ruyter, Ko Mahr, Dominik Wetzels, Martin

Citation: Villarroel Ordenes, Francisco et al., Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 988-1012