Authors: Luo, Xueming

Citation: Luo, Xueming, Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices, Marketing science , 28(1), 2009, pp. 148-165

Authors: Dubé, Jean-Pierre Luo, Xueming Fang, Zheng

Citation: Dubé, Jean-pierre et al., Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment, Marketing science , 36(2), 2017, pp. 161-186

Authors: Andrews, Michelle Luo, Xueming Fang, Zheng Ghose, Anindya

Citation: Andrews, Michelle et al., Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness, Marketing science , 35(2), 2016, pp. 218-233

Authors: Li, Chenxi Luo, Xueming Zhang, Cheng Wang, Xiaoyi

Citation: Li, Chenxi et al., Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness, Marketing science , 36(5), 2017, pp. 762-779

Authors: Dubé, Jean-Pierre Fang, Zheng Fong, Nathan Luo, Xueming

Citation: Dubé, Jean-pierre et al., Competitive Price Targeting with Smartphone Coupons, Marketing science , 36(6), 2017, pp. 944-975