Authors: Bettman, James R. Capon, Noel Lutz, Richard J.

Citation: R. Bettman, James et al., Multiattribute Measurement Models and Multiattribute Attitude Theory: A Test of Construct Validity, Journal of consumer research Consumer research;JCR , 1(4), 1975, pp. 1-15

Authors: Lutz, Richard J.

Citation: J. Lutz, Richard, Changing Brand Attitudes Through Modification of Cognitive Structure, Journal of consumer research Consumer research;JCR , 1(4), 1975, pp. 49-59