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Citation: Cf. Mela et al., ASSESSING LONG-TERM PROMOTIONAL INFLUENCES ON MARKET-STRUCTURE, International journal of research in marketing, 15(2), 1998, pp. 89-107

Authors: MELA CF JEDIDI K BOWMAN D

Citation: Cf. Mela et al., THE LONG-TERM IMPACT OF PROMOTIONS ON CONSUMER STOCKPILING BEHAVIOR, Journal of marketing research, 35(2), 1998, pp. 250-262

Authors: MELA CF GUPTA S LEHMANN DR

Citation: Cf. Mela et al., THE LONG-TERM IMPACT OF PROMOTION AND ADVERTISING ON CONSUMER BRAND CHOICE, Journal of marketing research, 34(2), 1997, pp. 248-261

Authors: MELA CF LEHMANN DR

Citation: Cf. Mela et Dr. Lehmann, USING FUZZY SET-THEORETIC TECHNIQUES TO IDENTIFY PREFERENCE RULES FROM INTERACTIONS IN THE LINEAR-MODEL - AN EMPIRICAL-STUDY, Fuzzy sets and systems, 71(2), 1995, pp. 165-181