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Results:
1-9
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Results: 9
Authors:
MESAK HI
DARRAT AF
Citation: Hi. Mesak et Af. Darrat, CHANGING MARKET CONDITIONS AND ADVERTISING STRATEGIES - THEORY AND EVIDENCE, The Journal of the Operational Research Society, 49(1), 1998, pp. 42-51
Authors:
MESAK HI
CLARK JW
Citation: Hi. Mesak et Jw. Clark, MONOPOLIST OPTIMUM PRICING AND ADVERTISING POLICIES FOR DIFFUSION-MODELS OF NEW PRODUCT INNOVATIONS, Optimal control applications & methods, 19(2), 1998, pp. 111-136
Authors:
MESAK HI
Citation: Hi. Mesak, INCORPORATING PRICE, ADVERTISING AND DISTRIBUTION IN-DIFFUSION MODELSOF INNOVATION - SOME THEORETICAL AND EMPIRICAL RESULTS, Computers & operations research, 23(10), 1996, pp. 1007-1023
Authors:
MESAK HI
Citation: Hi. Mesak, MODELING MONOPOLIST PRICING AND PROTECTION PERIOD DECISIONS FOR NEW PRODUCTS UNDER WARRANTY, Optimal control applications & methods, 17(4), 1996, pp. 231-252
Authors:
MESAK HI
CALLOWAY JA
Citation: Hi. Mesak et Ja. Calloway, A PULSING MODEL OF ADVERTISING COMPETITION - A GAME-THEORETIC APPROACH .B. EMPIRICAL APPLICATION AND FINDINGS, European journal of operational research, 86(3), 1995, pp. 422-433
Authors:
MESAK HI
CALLOWAY JA
Citation: Hi. Mesak et Ja. Calloway, A PULSING MODEL OF ADVERTISING COMPETITION - A GAME-THEORETIC APPROACH .A. THEORETICAL FOUNDATION, European journal of operational research, 86(2), 1995, pp. 231-248
Authors:
MESAK HI
MAYYASI AM
Citation: Hi. Mesak et Am. Mayyasi, A SIMPLE-MODEL OF INTERNATIONAL JOINT VENTURE DISTRIBUTORSHIPS - THE AMERICAN-KUWAITI EXPERIENCE, Omega, 23(5), 1995, pp. 525-538
Authors:
MESAK HI
BERG WD
Citation: Hi. Mesak et Wd. Berg, INCORPORATING PRICE AND REPLACEMENT PURCHASES IN NEW PRODUCT DIFFUSION-MODELS FOR CONSUMER DURABLES, Decision sciences, 26(4), 1995, pp. 425-449
Authors:
MESAK HI
DARRAT AF
Citation: Hi. Mesak et Af. Darrat, A COMPETITIVE ADVERTISING MODEL - SOME THEORETICAL AND EMPIRICAL RESULTS, The Journal of the Operational Research Society, 44(5), 1993, pp. 491-502
Risultati:
1-9
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