Authors: PERACCHIO LA MEYERSLEVY J

Citation: La. Peracchio et J. Meyerslevy, EVALUATING PERSUASION-ENHANCING TECHNIQUES FROM A RESOURCE-MATCHING PERSPECTIVE, Journal of consumer research, 24(2), 1997, pp. 178-191

Authors: MEYERSLEVY J TYBOUT AM

Citation: J. Meyerslevy et Am. Tybout, CONTEXT EFFECTS AT ENCODING AND JUDGMENT IN CONSUMPTION SETTINGS - THE ROLE OF COGNITIVE RESOURCES, Journal of consumer research, 24(1), 1997, pp. 1-14

Authors: MEYERSLEVY J PERACCHIO LA

Citation: J. Meyerslevy et La. Peracchio, MODERATORS OF THE IMPACT OF SELF-REFERENCE ON PERSUASION, Journal of consumer research, 22(4), 1996, pp. 408-423

Authors: PERACCHIO LA MEYERSLEVY J

Citation: La. Peracchio et J. Meyerslevy, HOW AMBIGUOUS CROPPED OBJECTS IN AD PHOTOS CAN AFFECT PRODUCT EVALUATIONS, Journal of consumer research, 21(1), 1994, pp. 190-204

Authors: MEYERSLEVY J LOUIE TA CURREN MT

Citation: J. Meyerslevy et al., HOW DOES THE CONGRUITY OF BRAND NAMES AFFECT EVALUATIONS OF BRAND-NAME EXTENSIONS, Journal of applied psychology, 79(1), 1994, pp. 46-53

Authors: MEYERSLEVY J STERNTHAL B

Citation: J. Meyerslevy et B. Sternthal, A 2-FACTOR EXPLANATION OF ASSIMILATION AND CONTRAST EFFECTS, Journal of marketing research, 30(3), 1993, pp. 359-368