Authors: MINIARD PW ROSE RL MANNING KC BARONE MJ

Citation: Pw. Miniard et al., TRACKING THE EFFECTS OF COMPARATIVE AND NONCOMPARATIVE ADVERTISING WITH RELATIVE AND NONRELATIVE MEASURES - A FURTHER EXAMINATION OF THE FRAMING CORRESPONDENCE HYPOTHESIS, Journal of business research, 41(2), 1998, pp. 137-143

Authors: BARONE MJ ROSE RL MANNING KC MINIARD PW

Citation: Mj. Barone et al., ANOTHER LOOK AT THE IMPACT OF REFERENCE INFORMATION ON CONSUMER IMPRESSIONS OF NUTRITION INFORMATION, Journal of public policy & marketing, 15(1), 1996, pp. 55-62

Authors: MINIARD PW ROSE RL BARONE MJ MANNING KC

Citation: Pw. Miniard et al., ON THE NEED FOR RELATIVE MEASURES WHEN ASSESSING COMPARATIVE ADVERTISING EFFECTS, Journal of advertising, 22(3), 1993, pp. 41-57

Authors: ROSE RL MINIARD PW BARONE MJ MANNING KC TILL BD

Citation: Rl. Rose et al., WHEN PERSUASION GOES UNDETECTED - THE CASE OF COMPARATIVE ADVERTISING, Journal of marketing research, 30(3), 1993, pp. 315-330