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Results: 2
THE DEVELOPMENT AND TESTING OF A MEASURE OF SKEPTICISM TOWARD ENVIRONMENTAL CLAIMS IN MARKETERS COMMUNICATIONS
Authors:
MOHR LA EROGLU D ELLEN PS
Citation:
La. Mohr et al., THE DEVELOPMENT AND TESTING OF A MEASURE OF SKEPTICISM TOWARD ENVIRONMENTAL CLAIMS IN MARKETERS COMMUNICATIONS, The Journal of consumer affairs, 32(1), 1998, pp. 30-55
CRITICAL SERVICE ENCOUNTERS - THE EMPLOYEES VIEWPOINT
Authors:
BITNER MJ BOOMS BH MOHR LA
Citation:
Mj. Bitner et al., CRITICAL SERVICE ENCOUNTERS - THE EMPLOYEES VIEWPOINT, Journal of marketing, 58(4), 1994, pp. 95-106
Risultati:
1-2
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