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Results: 1-7 |
Results: 7
VARIABILITY OF BRAND PRICE ELASTICITIES ACROSS RETAIL STORES - ETHNIC, INCOME, AND BRAND DETERMINANTS
Authors: MULHERN FJ WILLIAMS JD LEONE RP
Citation: Fj. Mulhern et al., VARIABILITY OF BRAND PRICE ELASTICITIES ACROSS RETAIL STORES - ETHNIC, INCOME, AND BRAND DETERMINANTS, J RETAILING, 74(3), 1998, pp. 427-446
RETAIL MARKETING - FROM DISTRIBUTION TO INTEGRATION
Authors: MULHERN FJ
Citation: Fj. Mulhern, RETAIL MARKETING - FROM DISTRIBUTION TO INTEGRATION, International journal of research in marketing, 14(2), 1997, pp. 103-124
THE ADVERTISING EXPOSURE EFFECT OF FREE STANDING INSERTS
Authors: SRINIVASAN SS LEONE RP MULHERN FJ
Citation: Ss. Srinivasan et al., THE ADVERTISING EXPOSURE EFFECT OF FREE STANDING INSERTS, Journal of advertising, 24(1), 1995, pp. 29-40
THE RELATIONSHIP BETWEEN RETAIL PRICE PROMOTIONS AND REGULAR PRICE PURCHASES
Authors: MULHERN FJ PADGETT DT
Citation: Fj. Mulhern et Dt. Padgett, THE RELATIONSHIP BETWEEN RETAIL PRICE PROMOTIONS AND REGULAR PRICE PURCHASES, Journal of marketing, 59(4), 1995, pp. 83-90
SYSTEMS OF SURVIVAL - A DIALOG ON THE MORAL FOUNDATIONS OF COMMERCE AND POLITICS - JACOBS,J
Authors: MULHERN FJ
Citation: Fj. Mulhern, SYSTEMS OF SURVIVAL - A DIALOG ON THE MORAL FOUNDATIONS OF COMMERCE AND POLITICS - JACOBS,J, Journal of marketing, 59(1), 1995, pp. 110-112
THE EFFECT OF RETAIL PROMOTIONS ON HOMECENTER SHOPPING BEHAVIOR
Authors: MULHERN FJ MICHAEL JH
Citation: Fj. Mulhern et Jh. Michael, THE EFFECT OF RETAIL PROMOTIONS ON HOMECENTER SHOPPING BEHAVIOR, Forest products journal, 45(3), 1995, pp. 31-36
A NEAREST-NEIGHBOR MODEL FOR FORECASTING MARKET RESPONSE
Authors: MULHERN FJ CAPRARA RJ
Citation: Fj. Mulhern et Rj. Caprara, A NEAREST-NEIGHBOR MODEL FOR FORECASTING MARKET RESPONSE, International journal of forecasting, 10(2), 1994, pp. 191-207
Risultati: 1-7 |