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Results: 2

Authors: Ma, Jingjing Roese, Neal J.
Citation: Ma, Jingjing et J. Roese, Neal, The Maximizing Mind-Set, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 71-92

Authors: Brough, Aaron R. Wilkie, James E. B. Ma, Jingjing Isaac, Mathew S. Gal, David
Citation: R. Brough, Aaron et al., Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption, Journal of consumer research JCR;Consumer research , 43(4), 2016, pp. 567-582
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