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Results: 3

Authors: Chandy, RK Tellis, GJ MacInnis, DJ Thaivanich, P
Citation: Rk. Chandy et al., What to say when: Advertising appeals in evolving markets, J MARKET C, 38(4), 2001, pp. 399-414

Authors: Shapiro, S MacInnis, DJ Heckler, SE Perez, AM
Citation: S. Shapiro et al., An experimental method for studying unconscious perception in a marketing context, PSYCHOL MAR, 16(6), 1999, pp. 459-477

Authors: Weiss, AM Anderson, E MacInnis, DJ
Citation: Am. Weiss et al., Reputation management as a motivation for sales structure decisions, J MARKET, 63(4), 1999, pp. 74-89
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