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The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances
Authors:
Rao, Akshay R. Mahi, Humaira
Citation:
R. Rao, Akshay et Mahi, Humaira, The Price of Launching a New Product: Empirical Evidence on Factors Affecting the Relative Magnitude of Slotting Allowances, Marketing science , 22(2), 2003, pp. 246-268
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