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Results:
1-7
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Results: 7
Authors:
Dubé, Jean-Pierre
Manchanda, Puneet
Citation: Dubé, Jean-pierre et Manchanda, Puneet, Differences in Dynamic Brand Competition across Markets: An Empirical Analysis, Marketing science , 24(1), 2005, pp. 81-95
Authors:
Jedidi, Kamel
Jagpal, Sharan
Manchanda, Puneet
Citation: Jedidi, Kamel et al., Measuring Heterogeneous Reservation Prices for Product Bundles, Marketing science , 22(1), 2003, pp. 107-130
Authors:
Park, Hee Mok
Manchanda, Puneet
Citation: Park, Hee Mok et Manchanda, Puneet, When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior, Marketing science , 34(2), 2015, pp. 179-194
Authors:
Manchanda, Puneet
Packard, Grant
Pattabhiramaiah, Adithya
Citation: Manchanda, Puneet et al., Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community, Marketing science , 34(3), 2015, pp. 367-387
Authors:
Nam, Sungjoon
Manchanda, Puneet
Chintagunta, Pradeep K.
Citation: Nam, Sungjoon et al., The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service, Marketing science , 29(4), 2010, pp. 690-700
Authors:
Chu, Junhong
Manchanda, Puneet
Citation: Chu, Junhong et Manchanda, Puneet, Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms, Marketing science , 35(6), 2016, pp. 870-893
Authors:
Manchanda, Puneet
Xie, Ying
Youn, Nara
Citation: Manchanda, Puneet et al., The Role of Targeted Communication and Contagion in Product Adoption, Marketing science , 27(6), 2008, pp. 961-976
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1-7
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