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Results: 1-6 |
Results: 6

Authors: Alba, Joseph W. Marmorstein, Howard
Citation: . Alba, Joseph W. et . Marmorstein, Howard, The effects of frequency knowledge on consumer decision making, Journal of consumer research Consumer research;JCR , 14(1), 1987, pp. 14-25

Authors: Marmorstein, Howard Grewal, Dhruv Fishe, Raymond P. H.
Citation: . Marmorstein, Howard et al., The value of time spent in price-comparison shopping: survey and experimental evidence, Journal of consumer research Consumer research;JCR , 19(1), 1992, pp. 52-61

Authors: Grewal, Dhruv Gotlieb, Jerry Marmorstein, Howard
Citation: . Grewal, Dhruv et al., The moderating effects of message framing and source credibility on the price-perceived risk relationship, Journal of consumer research Consumer research;JCR , 21(1), 1994, pp. 145-153

Authors: Grewal, Dhruv Marmorstein, Howard Sharma, Arun
Citation: . Grewal, Dhruv et al., Communicating price information through semantic cues: the moderating effects of situation and discount size , Journal of consumer research Consumer research;JCR , 23(2), 1996, pp. 148-155

Authors: Lynch, John G. Jr. Marmorstein, Howard Weigold, Michael F.
Citation: Lynch, John G. Jr et al., Choices from sets including remembered brands: use of recalled attributes and prior overall evaluations , Journal of consumer research Consumer research;JCR , 15(2), 1988, pp. 169-184

Authors: Grewal, Dhruv Marmorstein, Howard
Citation: . Grewal, Dhruv et . Marmorstein, Howard, Market price variation, perceived price variation, and consumers' price search decisions for durable goods, Journal of consumer research Consumer research;JCR , 21(3), 1994, pp. 453-460
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