Authors: Maruca, RF

Citation: Rf. Maruca, Entrepreneurs versus executives at Socaba.com, HARV BUS RE, 78(4), 2000, pp. 30

Authors: Maruca, RF

Citation: Rf. Maruca, Mapping the world of customer satisfaction, HARV BUS RE, 78(3), 2000, pp. 30

Authors: Maruca, RF Milhaven, JM Benasutti, M Lipton, M Hatsopoulos, GN Beckert, D Miller, WD

Citation: Rf. Maruca et al., When the boss won't budge, HARV BUS RE, 78(1), 2000, pp. 25

Authors: Maruca, RF Burke, R Greenbury, R Quelch, J Smith, RA Nilsson, R

Citation: Rf. Maruca et al., Retailing: Confronting the challenges that face bricks-and-mortar stores, HARV BUS RE, 77(4), 1999, pp. 159

Authors: Maruca, RF

Citation: Rf. Maruca, Can big companies nurture little companies?, HARV BUS RE, 77(3), 1999, pp. 16-17

Authors: Maruca, RF

Citation: Rf. Maruca, Web site blues, HARV BUS RE, 77(2), 1999, pp. 24