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Results: 1
Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation
Authors:
Morey, Richard C. McCann, John M.
Citation:
C. Morey, Richard et M. Mccann, John, Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation, Marketing science , 2(2), 1983, pp. 193-202
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