Authors: Hamilton, Ryan Vohs, Kathleen D. McGill, Ann L.

Citation: Hamilton, Ryan et al., We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 197-212

Authors: de Langhe, Bart van Osselaer, Stijn M. J. Puntoni, Stefano McGill, Ann L.

Citation: De Langhe, Bart et al., Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 978-994