Authors: Mehta, Nitin Rajiv, Surendra Srinivasan, Kannan

Citation: Mehta, Nitin et al., Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation, Marketing science , 22(1), 2003, pp. 58-84

Authors: Mehta, Nitin Chen, Xinlei (Jack) Narasimhan, Om

Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2006, pp. 334-355

Authors: Mehta, Nitin Chen, Xinlei (Jack) Narasimhan, Om

Citation: Mehta, Nitin et al., Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions, Marketing science , 27(3), 2008, pp. 334-355

Authors: Mehta, Nitin Ni, Jian Srinivasan, Kannan Sun, Baohong

Citation: Mehta, Nitin et al., A Dynamic Model of Health Insurance Choices and Healthcare Consumption Decisions, Marketing science , 36(3), 2017, pp. 338-360

Authors: Mehta, Nitin Chen, Xinlei (Jack) Narasimhan, Om

Citation: Mehta, Nitin et al., Examining Demand Elasticities in Hanemann's Framework: A Theoretical and Empirical Analysis, Marketing science , 29(3), 2010, pp. 422-437

Authors: Mehta, Nitin

Citation: Mehta, Nitin, A Flexible Yet Globally Regular Multigood Demand System, Marketing science , 34(6), 2015, pp. 843-863