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Results:
1-9
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Results: 9
Authors:
Mela, Carl F.
Roos, Jason
Deng, Yiting
Citation: F. Mela, Carl et al., Invited Paper: A Keyword History of Marketing Science, Marketing science , 32(1), 2013, pp. 8-18
Authors:
Moorman, Christine
Du, Rex
Mela, Carl F.
Citation: Moorman, Christine et al., The Effect of Standardized Information on Firm Survival and Marketing Strategies, Marketing science , 24(2), 2005, pp. 262-274
Authors:
Ahn, Dae-Yong
Duan, Jason A.
Mela, Carl F.
Citation: Ahn, Dae-yong et al., Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach, Marketing science , 35(2), 2016, pp. 284-303
Authors:
Yao, Song
Mela, Carl F.
Citation: Yao, Song et F. Mela, Carl, A Dynamic Model of Sponsored Search Advertising, Marketing science , 30(3), 2011, pp. 447-468
Authors:
Bronnenberg, Bart J.
Mela, Carl F.
Citation: J. Bronnenberg, Bart et F. Mela, Carl, Market Roll-Out and Retailer Adoption for New Brands, Marketing science , 23(4), 2004, pp. 500-518
Authors:
Bronnenberg, Bart J.
Kim, Jun B.
Mela, Carl F.
Citation: J. Bronnenberg, Bart et al., Zooming In on Choice: How Do Consumers Search for Cameras Online, Marketing science , 35(5), 2016, pp. 693-712
Authors:
Yao, Song
Mela, Carl F.
Citation: Yao, Song et F. Mela, Carl, Online Auction Demand, Marketing science , 27(5), 2008, pp. 861-885
Authors:
Mela, Carl F.
Citation: F. Mela, Carl, Data Selection and Procurement, Marketing science , 30(6), 2011, pp. 965-976
Authors:
Ataman, M. Berk
Mela, Carl F.
van Heerde, Harald J.
Citation: Ataman, M. Berk et al., Building Brands, Marketing science , 27(6), 2008, pp. 1036-1054
Risultati:
1-9
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