Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2006, pp. 1-3
Authors:
Rangaswamy, Arvind
Cochran, James J.
Erdem, Tülin
Hauser, John R.
Meyer, Robert J.
Citation: Rangaswamy, Arvind et al., Editorial: Editor-in-Chief Search Committee Report: The Digital Future Is Now, Marketing science , 27(1), 2008, pp. 1-3
Citation: J. Meyer, Robert et Sathi, Arvind, A Multiattribute Model of Consumer Choice during Product Learning, Marketing science , 4(1), 1985, pp. 41-61
Authors:
Banks, Darryl T.
Hutchinson, J. Wesley
Meyer, Robert J.
Citation: T. Banks, Darryl et al., Reputation in Marketing Channels: Repeated-Transactions Bargaining with Two-Sided Uncertainty, Marketing science , 21(3), 2002, pp. 251-272