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Results: 6
Should I treat a participant attribute (e.g., gender) as a blocking factor?: Part 1
Authors:
Meyers-Levy, J
Citation:
J. Meyers-levy, Should I treat a participant attribute (e.g., gender) as a blocking factor?: Part 1, J CONSUM PS, 10(1-2), 2001, pp. 18-18
Should I treat a participant attribute (e.g., gender) as a blocking factor?: Part 2
Authors:
Meyers-Levy, J
Citation:
J. Meyers-levy, Should I treat a participant attribute (e.g., gender) as a blocking factor?: Part 2, J CONSUM PS, 10(1-2), 2001, pp. 20-20
How to analyze data from a nested design
Authors:
Meyers-Levy, J
Citation:
J. Meyers-levy, How to analyze data from a nested design, J CONSUM PS, 10(1-2), 2001, pp. 21-22
Effective manipulation in the resource matching context
Authors:
Meyers-Levy, J
Citation:
J. Meyers-levy, Effective manipulation in the resource matching context, J CONSUM PS, 10(1-2), 2001, pp. 33-34
Ad repetition in a cluttered environment: The influence of type of processing
Authors:
Malaviya, P Meyers-Levy, J Sternthal, B
Citation:
P. Malaviya et al., Ad repetition in a cluttered environment: The influence of type of processing, PSYCHOL MAR, 16(2), 1999, pp. 99-118
Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories
Authors:
Meyers-Levy, J Malaviya, P
Citation:
J. Meyers-levy et P. Malaviya, Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories, J MARKET, 63, 1999, pp. 45-60
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