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When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle
Authors:
Mehta, Ravi Zhu, Rui Meyers-Levy, Joan
Citation:
Mehta, Ravi et al., When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 475-488
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