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Results: 3

Authors: Tully, Stephanie M. Hershfield, Hal E. Meyvis, Tom
Citation: M. Tully, Stephanie et al., Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experiences, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 59-75

Authors: Hui, Sam K. Meyvis, Tom Assael, Henry
Citation: K. Hui, Sam et al., Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing, Marketing science , 33(2), 2014, pp. 222-240

Authors: Ebert, Jane E. J. Meyvis, Tom
Citation: J. Ebert, Jane E. et Meyvis, Tom, Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events, Journal of consumer research JCR;Consumer research , 41(3), 2014, pp. 794-809
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