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Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior
Authors:
Mintz, Ofer Currim, Imran S. Jeliazkov, Ivan
Citation:
Mintz, Ofer et al., Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior, Marketing science , 32(5), 2013, pp. 716-732
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