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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey
Authors: Kumar, V. Bhaskaran, Vikram Mirchandani, Rohan Shah, Milap
Citation: V. Kumar, et al., Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey, Marketing science , 32(2), 2013, pp. 194-212
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