Authors: Botner, Keith A Mishra, Arul Mishra, Himanshu

Citation: A. Botner, Keith et al., The Influence of the Phonetic Elements of a Name on Risk Assessment, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 128-145

Authors: Mishra, Himanshu Mishra, Arul Nayakankuppam, Dhananjay

Citation: Mishra, Himanshu et al., Seeing through the Heart's Eye: The Interference of System 1 in System 2, Marketing science , 26(5), 2006, pp. 666-678

Authors: Mishra, Himanshu Mishra, Arul Nayakankuppam, Dhananjay

Citation: Mishra, Himanshu et al., Seeing through the Heart's Eye: The Interference of System 1 in System 2, Marketing science , 26(5), 2007, pp. 666-678