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Citation: Horsky, Dan et al., Observed and Unobserved Preference Heterogeneity in Brand-Choice Models, Marketing science , 25(4), 2006, pp. 322-335

Authors: Nair, Harikesh S. Misra, Sanjog Hornbuckle IV, William J. Mishra, Ranjan Acharya, Anand

Citation: S. Nair, Harikesh et al., Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing science , 36(5), 2017, pp. 699-725

Authors: Ellickson, Paul B. Misra, Sanjog

Citation: B. Ellickson, Paul et Misra, Sanjog, Supermarket Pricing Strategies, Marketing science , 27(5), 2008, pp. 811-828

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Citation: B. Ellickson, Paul et Misra, Sanjog, Estimating Discrete Games, Marketing science , 30(6), 2011, pp. 997-1010