Authors: Mitchell, Andrew A.

Citation: . Mitchell, Andrew A., The effect of verbal and visual components of advertisements on brand attitudes and attitude toward the advertisement , Journal of consumer research Consumer research;JCR , 13(1), 1986, pp. 12-24

Authors: Mitchell, Andrew A. Dacin, Peter A.

Citation: . Mitchell, Andrew A. et . Dacin, Peter A., The assessment of alternative measures of consumer expertise , Journal of consumer research Consumer research;JCR , 23(3), 1996, pp. 219-239

Authors: Berger, Ida E. Mitchell, Andrew A.

Citation: . Berger, Ida E. et . Mitchell, Andrew A., The effect of advertising on attitude accessibility, attitude confidence, and the atitude-behavior relationship , Journal of consumer research Consumer research;JCR , 16(3), 1989, pp. 269-279

Authors: Cowley, Elizabeth Mitchell, Andrew A.

Citation: . Cowley, Elizabeth et . Mitchell, Andrew A., The moderating effect of product knowledge on the learning and organization of product information, Journal of consumer research Consumer research;JCR , 30(3), 2003, pp. 443-454