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Results: 2
Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales
Authors:
Moe, WW Fader, PS
Citation:
Ww. Moe et Ps. Fader, Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales, J MARKET C, 38(3), 2001, pp. 376-385
Uncovering patterns in cybershopping
Authors:
Moe, WW Fader, PS
Citation:
Ww. Moe et Ps. Fader, Uncovering patterns in cybershopping, CALIF MANAG, 43(4), 2001, pp. 106
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