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Results: 3

Authors: Moe, Wendy W. Fader, Peter S.
Citation: W. Moe, Wendy et S. Fader, Peter, Fast-Track Article: Using Advance Purchase Orders to Forecast New Product Sales, Marketing science , 21(3), 2002, pp. 347-364

Authors: Moe, Wendy W. Schweidel, David A.
Citation: W. Moe, Wendy et A. Schweidel, David, Online Product Opinions: Incidence, Evaluation, and Evolution, Marketing science , 31(3), 2012, pp. 372-386

Authors: Braun, Michael Moe, Wendy W.
Citation: Braun, Michael et W. Moe, Wendy, Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Marketing science , 32(5), 2013, pp. 753-767
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