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Results: 2
Charitable programs and the retailer: Do they mix?
Authors:
Ellen, PS Mohr, LA Webb, DJ
Citation:
Ps. Ellen et al., Charitable programs and the retailer: Do they mix?, J RETAILING, 76(3), 2000, pp. 393-406
A typology of consumer responses to cause-related marketing: From skepticsto socially concerned
Authors:
Webb, DJ Mohr, LA
Citation:
Dj. Webb et La. Mohr, A typology of consumer responses to cause-related marketing: From skepticsto socially concerned, J PUBL POL, 17(2), 1998, pp. 226-238
Risultati:
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