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Authors: Ellen, PS Mohr, LA Webb, DJ
Citation: Ps. Ellen et al., Charitable programs and the retailer: Do they mix?, J RETAILING, 76(3), 2000, pp. 393-406

Authors: Webb, DJ Mohr, LA
Citation: Dj. Webb et La. Mohr, A typology of consumer responses to cause-related marketing: From skepticsto socially concerned, J PUBL POL, 17(2), 1998, pp. 226-238
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