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Citation: Koenigsberg, Oded et al., The Design of Durable Goods, Marketing science , 30(1), 2011, pp. 111-122

Authors: Montoya, Ricardo Netzer, Oded Jedidi, Kamel

Citation: Montoya, Ricardo et al., Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability, Marketing science , 29(5), 2010, pp. 909-924