Authors: Moore, William L. Winer, Russell S.

Citation: L. Moore, William et S. Winer, Russell, A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation, Marketing science , 6(1), 1987, pp. 25-42

Authors: Moore, William L. Winer, Russell S.

Citation: L. Moore, William et S. Winer, Russell, Reply: [A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation], Marketing science , 6(1), 1987, pp. 46-47

Authors: Holbrook, Morris B. Moore, William L. Dodgen, Gary N. Havlena, William J.

Citation: B. Holbrook, Morris et al., Nonisomorphism, Shadow Features and Imputed Preferences, Marketing science , 4(3), 1985, pp. 215-233

Authors: Moore, William L. Lehmann, Donald R.

Citation: L. Moore, William et R. Lehmann, Donald, Effects of Usage and Name on Perceptions of New Products, Marketing science , 1(4), 1982, pp. 351-370