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Results: 5

Authors: Goldfarb, Avi Lu, Qiang Moorthy, Sridhar
Citation: Goldfarb, Avi et al., Measuring Brand Value in an Equilibrium Framework, Marketing science , 28(1), 2009, pp. 69-86

Authors: Moorthy, Sridhar
Citation: Moorthy, Sridhar, A General Theory of Pass-through in Channels with Category Management and Retail Competition, Marketing science , 24(1), 2005, pp. 110-122

Authors: Borkovsky, Ron N. Goldfarb, Avi Haviv, Avery M. Moorthy, Sridhar
Citation: N. Borkovsky, Ron et al., Measuring and Understanding Brand Value in a Dynamic Model of Brand Management, Marketing science , 36(4), 2017, pp. 471-499

Authors: Moorthy, Sridhar
Citation: Moorthy, Sridhar, Can Brand Extension Signal Product Quality?, Marketing science , 31(5), 2012, pp. 756-770

Authors: Moorthy, Sridhar
Citation: Moorthy, Sridhar, On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt, Marketing science , 31(5), 2012, pp. 776-778
Risultati: 1-5 |