Citation: Moorthy, Sridhar, A General Theory of Pass-through in Channels with Category Management and Retail Competition, Marketing science , 24(1), 2005, pp. 110-122
Authors:
Borkovsky, Ron N.
Goldfarb, Avi
Haviv, Avery M.
Moorthy, Sridhar
Citation: N. Borkovsky, Ron et al., Measuring and Understanding Brand Value in a Dynamic Model of Brand Management, Marketing science , 36(4), 2017, pp. 471-499
Citation: Moorthy, Sridhar, On Brand Extension as a Signal of Product Quality: Reply to Keller and Wernerfelt, Marketing science , 31(5), 2012, pp. 776-778