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Results:
1-4
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Results: 4
"What is it?" categorization flexibility and consumers' responses to really new products
Authors:
Moreau, CP Markman, AB Lehmann, DR
Citation:
Cp. Moreau et al., "What is it?" categorization flexibility and consumers' responses to really new products, J CONSUM R, 27(4), 2001, pp. 489-498
Entrenched knowledge structures and consumer response to new products
Authors:
Moreau, CP Lehmann, DR Markman, AB
Citation:
Cp. Moreau et al., Entrenched knowledge structures and consumer response to new products, J MARKET C, 38(1), 2001, pp. 14-29
Analogy and analogical comparison in choice
Authors:
Markman, AB Moreau, CP
Citation:
Ab. Markman et Cp. Moreau, Analogy and analogical comparison in choice, ANALOGICAL MIND, 2001, pp. 363-399
Representation and the construction of preferences
Authors:
Markman, AB Zhang, S Moreau, CP
Citation:
Ab. Markman et al., Representation and the construction of preferences, COGNITIVE DYNAMICS, 2000, pp. 343-365
Risultati:
1-4
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