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Citation: C. Morey, Richard et M. Mccann, John, Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation, Marketing science , 2(2), 1983, pp. 193-202

Authors: Iglehart, Donald L. Morey, Richard C.

Citation: L. Iglehart, Donald et C. Morey, Richard, Inventory systems with imperfect asset information, Management science , 18(8, Applica), 1972, pp. B388-B394