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Results: 2
Marketing/manufacturing trade-offs in product line management
Authors: Morgan, LO Daniels, RL Kouvelis, P
Citation: Lo. Morgan et al., Marketing/manufacturing trade-offs in product line management, IIE TRANS, 33(11), 2001, pp. 949-962
Integrating product mix and technology adoption decisions: a portfolio approach for evaluating advanced technologies in the automobile industry
Authors: Morgan, LO Daniels, RL
Citation: Lo. Morgan et Rl. Daniels, Integrating product mix and technology adoption decisions: a portfolio approach for evaluating advanced technologies in the automobile industry, J OPER MANA, 19(2), 2001, pp. 219-238
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